The reasons for creating a blog, and the options for formatting a blog, are practically inexhaustible. Blogging emerged in the late 1990’s as a platform for personal expression. At its start, a blog (or a ‘web-log’) was meant to be an online diary. It has now emerged as one of the most powerful means of sharing information on the internet.
In some ways, both blogging and social networking (Facebook, Twitter, etc.) have become as common place as writing letters or making telephone calls. (Or, depending on your age, as “common place” as writing letters and making telephone calls used to be….)
How are these communication tools beneficial for your business, or for your current project?
“Blogging to Build Your Business” by Melinda F. Emerson (The New York Times, June 22, 2012)
Blogging for business is not a new concept, but for many small businesses, especially service businesses, it can be an extremely effective tool to build your social media footprint, establish your brand, or position yourself in your area of expertise. The ultimate benefit of blogging is the opportunity to communicate your expertise and establish your business as a resource.
While people have been saying, “content is king” for years, the new buzz is that “platform is queen.” The conversation is now focusing on your marketing platform. Creating a platform is about building a social media presence, a stage for yourself to be seen above the crowd. Content is the message, but a platform provides visibility, amplification and engagement.
Here are links to a few additional resources for those who may be weighing the options of whether to blog or not to blog:
- “Advantages of Blogging“ by VTech SEO
- “5 Keys to Successful Small Business Blogging“ by Forbes
- “Why Blogging is No Longer Optional For Small Businesses“ by Sacramento Business Journal
- “Need Ideas for Your Business Blog? Here Are 50“ by Entrepreneur
As noted by several of the articles listed above, social networking helps to increase traffic to your blog, and thus attention to your business. Savvy users are developing their blog in conjunction with an online presence on popular social networking platforms. The “social media” section of Entrepreneur.com offers a good springboard for learning more about social networking for business.