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Still pondering how to use the blog capabilities of your WordPress website? This article may be of assistance…

Why Blogging is Important
Grant Lapinski | September 3, 2014

For a business, blogging shouldn’t be seen as “writing some stuff for people to read,” it should be used as a tool to reach customers based on targeting and content strategy implementation. If done correctly, blogging can have a serious impact on your bottom line. So how do you use content to reach these targeted customers? Most importantly, how exactly can a blog increase traffic of qualified leads to your site? It’s all done with a little thinking, research and knowledge.
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If you’ve ever thought that a blog was simply an online diary for people who like to publicly announce what they ate for breakfast, think again. Blogging for business is a whole other kettle of fish.

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