Learn a few new tips for WordPress…
Still pondering how to use the blog capabilities of your WordPress website? This article may be of assistance...
Why Blogging is Important
Grant Lapinski | September 3, 2014
For a business, blogging shouldn’t be seen as “writing some stuff for people to read,” it should be used as a tool to reach customers based on targeting and content strategy implementation. If done correctly, blogging can have a serious impact on your bottom line. So how do you use content to reach these targeted customers? Most importantly, how exactly can a blog increase traffic of qualified leads to your site? It’s all done with a little thinking, research and knowledge.
The reasons for creating a blog, and the options for formatting a blog, are practically inexhaustible. Blogging emerged in the late 1990's as a platform for personal expression. At its start, a blog (or a 'web-log') was meant to be an online diary. It has now emerged as one of the most powerful means of sharing information on the internet.
In some ways, both blogging and social networking (Facebook, Twitter, etc.) have become as common place as writing letters or making telephone calls. (Or, depending on your age, as "common place" as writing letters and making telephone calls used to be....)
How are these communication tools beneficial for your business, or for your current project?
"Blogging to Build Your Business" by Melinda F. Emerson (The New York Times, June 22, 2012)
Blogging for business is not a new concept, but for many small businesses, especially service businesses, it can be an extremely effective tool to build your social media footprint, establish your brand, or position yourself in your area of expertise. The ultimate benefit of blogging is the opportunity to communicate your expertise and establish your business as a resource.
While people have been saying, “content is king” for years, the new buzz is that “platform is queen.” The conversation is now focusing on your marketing platform. Creating a platform is about building a social media presence, a stage for yourself to be seen above the crowd. Content is the message, but a platform provides visibility, amplification and engagement.
Here are links to a few additional resources for those who may be weighing the options of whether to blog or not to blog:
- "Advantages of Blogging" by VTech SEO
- "5 Keys to Successful Small Business Blogging" by Forbes
- "Why Blogging is No Longer Optional For Small Businesses" by Sacramento Business Journal
- "Need Ideas for Your Business Blog? Here Are 50" by Entrepreneur
As noted by several of the articles listed above, social networking helps to increase traffic to your blog, and thus attention to your business. Savvy users are developing their blog in conjunction with an online presence on popular social networking platforms. The "social media" section of Entrepreneur.com offers a good springboard for learning more about social networking for business.
Designs by Sandbox specializes in creating website designs that are built on a Wordpress platform.
WordPress has indeed become a highly popular content management system, and for the right reasons. It was initially created to serve bloggers, and it did such a good job that today even large enterprises use the platform to build an outstanding online presence. WordPress is flexible, rock solid and easy to use, but I believe that what truly made a difference for WordPress is the availability of high quality themes and plugins. Today you can extend the features and designs of the basic WordPress installation in ways that seem almost supernatural.
Tripwire Magazine - from an article by Anders on May 20, 2013
If you thought Wordpress was "just for bloggers"... think again!
- Here is a news company that you'll recognize whose website is powered by Wordpress - cnn.com
- Here is an online shopping service that you'll recognize whose website is powered by Wordpress - ebay.com
- Here is an automobile company that you'll recognize whose website is powered by Wordpress - gm.com
Whether a Fortune 500 company, or a small business entrepreneur, a website developed for the Wordpress Content Management System (CMS) enables a client to maintain, modify and update their own site without need for specialized software. Upon delivery of a website developed by Designs by Sandbox, a client is given an administrator’s login (or multiple logins, if desired) to their new website, which will enable them to update content from any computer with internet access.
There are many Wordpress development and support resources readily available, free of cost. In fact, there are so many resources that it can seem overwhelming at first. When Designs by Sandbox delivers a new website to a client, the delivery documentation includes links to online resources that directly relate to that client's need for support.
Why Wordpress? Because the possibilities are endless! When we build a site for you on the Wordpress platform, we give you wings. How far you fly is up to you. Give it a try... what new horizons await?